Today's Issue
- Editor's Take: The Santa 'Clause'
- Article: Overseas Pinoy Lantern
- SME News: Ex-Tourism Chief says Home-stay Tourism a New Business Option
- Be Part of SME.com.ph!
- Tax Calendar
- Events: Food Safety (December 17), International Christmas Festival (December 18 to 23), BAZAAR, BAZAAR 2007 (December 22 to 23), more events
Article
OVERSEAS PINOY LANTERN
The Filipino Christmas lanterns comes in every material, shape
and size
imaginable. Traditional parols are hand-made using glazed Japanese
paper, bamboo and floral motifs while the more durable contemporary
designs are crafted from plastic or capiz shell and brass.
Pampanga-style lanterns are more intricate, with blinking electric
lights to enhance the many colored patterns.
Photo Courtesy of: Rick
Lopez, SME Community Philippines
To read more, click
here!
SME News
With moneyed and spoiled baby boomers influencing the market, former tourism secretary Guillermina T. Gabor said Filipinos should look into their houses whether these could be transformed into a business and ride what she says is a booming home-stay tourism industry.
“The key word today is ‘experiential.’ The days of a 10-day, 10-city tour are over. Travel would be closer to home. Hence, you must not overlook what’s on your doorstep,” Gabor told a sparse audience in a forum on tourism last week.
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Tax Calendar
December 17- Last day of
e-Filing for 1601C, 1601E, 1601F, & 1602 - Withholding return on compensation, EWT, & FWT for November 2007 (Group A)
e-Payment for 1601C, 1601E, 1601F, & 1602 - Withholding return on compensation, EWT, & FWT for November 2007 (all EFPS Groups)
Filing & Payment for 1707A - Consolidated CGT return for share not traded in the stock exchange for FY ended August 2007
e-Filing/filing & e-Payment/Payment for 1702 & 1702-AIF - Annual ITR and AIF by corporations and partnerships for FY ended August 2007; 1704 for IAET for FY ended November 2006
December 20 – Last day of
Filing & Payment for 2550M & 2551M - VAT & PT for November 2007 (non-EFPS taxpayers)
e-Filing /Filing @
e-Payment/Payment for 2551Q - PT for TQ ended November 2007
December 21 – Last day
of e-Filing for
2550M & 2551M - VAT & PT for November 2007
(Gorup E)
Editor's Take
It takes years to earn the trust of a client, but it takes seconds to lose one.
Doing business is all about building relationships. At the end of the day, you ask yourself as an entrepreneur what better way can you further cultivate your relationship with the people who help make the business grow.
The Yuletide Holiday offers an opportunity to spread goodwill and express gratitude for the patronage and the little favors that helped boost your business in the year. This is when Christmas giveaways play a key role.
But wait, what exactly is your purpose of having Christmas giveaways? As far as the business is concerned, here are three good reasons to play Santa this Christmas:
Create a Positive Feeling. Since time immemorial human society has valued the exchange of gifts. Holiday presents are a symbolic way of showing that you care. With that, it makes your clients or suppliers feel important. By adding a personal touch to presents, you tell your customers that they are valued more than just for the business they bring but also as persons.
Increase Brand Visibility. The items you give reinforce the company identity and should project your core values and benefits. What your business gives to suppliers, customers and friends is a tool for building company image and reinforcing your niche. Whether a stack of personalized writing pads, an umbrella, a bookmark or the wrapper itself, it goes a long way to include your company logo or brand name there.
Generate Prospects List. Presents you distribute in exchange for prospects names and contact details are good value for money. Tokens that are useful, unique and entertaining can translate into business or repeat transactions. This season, you can be wild in your imagination in coming up with giveaways. It’s never too late to think of Holiday marketing efforts, which will certainly prove profitable in the process. Postscript: Suggested Giveaway Items: For Brand visibility, distribute promotional products like facial tissue packs, mugs and coasters, mouse pads, watches and clocks, conference bags and folders. Sticky notes are an ideal promotional giveaway idea. Print your brand name and contact details on those sticky notes. This idea proves to be light to the pocket and it can be passed around; imagine the maximum potential of users that can come across those sticky notes.
PS: Photo by Sara Fabunan
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