Today's Issue
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Editor's Take: Adding Punch in a Business
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SME News : Small, medium franchisers' sale seen higher at P13.8B
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Tax Calendar
Small, medium franchisers' sale seen higher at P13.8B
Small and medium locally bred franchisers continue to grow rapidly, with their collective sales for the year expected to reach P13.8 billion, and their employees rising to 32,000.
Aside from this, some of the 80-member Association of Filipino Franchisers Inc. (Affi) are also making waves in the international scene, with about five of them already in other countries and more of them gearing up for global expansion.
Ricardo Z. Cuna, association president and also the president of Fiorgelato ice cream, said from the . . .
To read more, click here!
Tax Calendar
July 16 - Last day of
- e-Filing for 1601C, 1601E, 1601F & 1602 withholding return on compensation, EWT, & FWT for June 2007 (Groups A & B)
- e-Payment for 1601C, 1601E, 1601F & 1602 withholding return on compensation, EWT, & FWT for June 2007 (all EFPS groups)
- e-Filing & e-Payment/Remittance for 1603 of FBT for CQ ended June 2007 (all EFPS groups)
- e-Filing/Filing 7 e-Payment/Payment for 2200M of excise tax return for mineral products for CQ ended June 2007; 1702 & 1702-AIF of annual ITR and AIF by corporations and partnerships for FY ended March 2007; 1704 of IAET for FY ended June 2006
-Filing and Payment for 1701A of consolidated CGT return for shares not traded in the stock exchange for FY ended March 2007.
July 20 Last day of Filing/Payment for 2550M & 2551M of VAT & PT for June 2007 (non-EFPS taxpayers); e-Filing/Filing & e-Payment/Paymet for 2551Q of PT for TQ ended June 2007.
Source: Punongbayan & Araullo
Editor's Take
Adding Punch in a Business
What would keep a business well and thriving? No, its not your glitzy campaign materials, nor your well developed marketing strategy. Although both are big contributory factors, it's the plain and simple two-word phrase that would keep you in the industry for the long haul: Added Value.
Such trite words, but sure add punch in every business transaction. Added Value is like the lettuce, tomato and onion rings in your plain hamburger; it's the cherry on top of an ice cream; it's the extra serving of hot salsa of your mozzarella stick. You get the point. Added Value may be the little things that matter, but they sure turn your customers bright-eyed.
In any business organization, three steps should be accounted for, in order to stay on the race: Add value to your products, sell it for more than the manufactured cost and lastly, make customers realize and appreciate the value that you added. This is business in a nutshell - although simplistic, its execution is not exactly a walk in the park.
For starters, Small and Medium Enterprises (SMEs) when selling their goods may fail to make customers appreciate the cost. The answer is not to lower the price - but add more value to the product or service.
An SME food chain may charge the same or a bit higher than your big fast food conglomerate. While both offer fast food service; the SME's distinct mark could be its alfresco dinning experience; its Filipino-inspired ambiance or probably its fun packaging. Whatever it is, the elements, when put together, should create an experience like no other - inimitable. This is what will make your customers come back for more added-value goodness.
Business growth may be at your grasp even without fancy marketing paraphernalia; the superb experience a customer encounters is enough a marketing strategy to keep you on the hype: word of mouth. So instead of thinking about the nitty-gritty of marketing, why not stop and mull over what added value can extra your products. In the end, you'll keep your customers satisfied and talking.
Believe it, people spend their resources to suit themselves. Creating more opportunities for satisfaction would allow your business success, and this is all thanks to two trite words: Added Value.
Russelle S. Trinidad
SME BizLink Editor
