Today's Issue
- Editor's Take: Content Savvy
- An Article: VOIP Services for SMEs
- SME Special Report: SME portal wins an Anvil!
- Testimonial Callout
- Events: Food Safety (Monday 19 March), Statistical Process Control (Monday 19 to Tuesday 20 March 19), Basic MS Powerpoint for Beginners (Tuesday 20 March), Expanding Business Through Export (Basics of Exporting) (Tuesday 20 to Friday 23 March), First MindShare for the Year 2007 (Wednesday 21 March), and ISO 9000: Quality Management System Documentation (Thursday 22 to Friday 23 March)
In operating an SME, using Vonage VOIP services has its benefits. Vonage is one of the leading VOIP providers in the U.S.
To read more, click here!
SME portal wins an Anvil!
SME.com.ph, the country's lead portal for small and medium enterprises (SMEs), bagged an award in the recently concluded 2007 Anvil Awards Night held on Friday, February 23 at Intercontinental Manila. The site was given the recognition as an effective tool for Public Relations in the Electronic Interactive Media category.
To read more, click here!
Testimonial Callout
For those who want to share their thoughts, just simply send us an email to info@sme.com.ph and place on the Subject header: SME Testimonial. The best testimonial will also be featured in our SME.com.ph Web site.
Editor's Take
The Internet is in a state of constant flux and evolution. While norms are emerging, the direction this medium is taking remains unpredictable.
If you think form is the sole value that counts in a company Website, better think again. Without exciting or useful content, the connectivity and architecture of a Website amount to nothing.
A Website is not a newspaper. As a tool you use to persuade a prospect to make a purchase or try out a service, the production of Website content is not as simple as copying and pasting text from print.
In his definitive work The Elements of Style William I. Strunk Jr. demands conciseness from a writer. "Vigorous writing is concise," Strunk says. "A sentence should contain no unnecessary words, a paragraph no unnecessary sentence, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts."
Here are three important things to remember when preparing copy for the Web:
* Be succinct. Write with no more than 50 percent of text used for a print publication.
* Write for scalability. Break up the text in short, readable blocks.
* Use hypertext. This allows information to be spread in chunks across multiple pages.
Russelle S. Trinidad
SME BizLink Editor
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