Today's Issue
- Editor's Take: How Do You Measure Strength?
- News Article: PGMA launches 'Go Negosyo' book
- Article: The power of Advertising
- Intellectual Property Seminar
- Events: Basic Ms Excel for Beginners (Tuesday 27 March), Current Good Manufacturing Practices (cGMP) for the Food Industry (Tuesday 27 to Thursday 29 March), Entrepreneur Magazine’s 58th Networking Night (Wednesday 28 March), Webpage Development Using Dreamweaver (Wednesday 28 to Thursday 29 March), Understanding Trade Marks, Patents and Copyrights (Thursday 29 March), Internal Quality Audit (Thursday 29 to Friday 30 March 2007), Building Brand Value for Market Positioning (Friday 30 March), and Food Labeling Requirements (Friday 30 March)
TAKING a break from her hectic schedule, President Gloria Macapagal-Arroyo launched on Friday (Mar 16) a "Go Negosyo" book, which focuses on entrepreneurial success stories.
To read more, click here!
The Power of Advertising
ADVERTISING is a powerful marketing tool. With the right message, it can create a need or turn a luxury into a necessity. It has the capacity to influence buying choices, and even shape values.
To read more, click here!
Intellectual Property Seminar
This is a 2-day seminar that aims to answer the businessman’s concerns on intellectual property through a distinguished line-up of speakers.
To learn more about it, click here!
Editor's Take
A year is measured when 365 days are complete. Perhaps, Power can also be weighed by the amount of responsibilities one holds. Yet, how do you measure Strength?
A tree that has spread roots wide and deep into the ground is the one that is mighty and sturdy. Unless erosion and rot set in, no wind can easily uproot it.
Strength in business is like a deeply-rooted tree.
There are three things that a company or an organization should possess in order to have the necessary strength.
Let me give it the acronym of V-E-R.
V is for Vision. Like in scriptures, a church that has no vision will not last. A vision is clear, inspiring and yet challenging image of a future. With that, it creates unity and provides motivation as well as a tangible way of evaluating goals.
E is for Experience. In employment, experience is required; more so in business. Mistakes and failed experiments offer valuable lessons for entrepreneurs. They are a goldmine of experience. Experience gives the company the needed background and know-how.
R is for Reputation, which makes the company earn the trust of customers and partners.
The strength of the company draws from its experience and the reputable image it has earned on the road to success.
VER can also be reversed to REV as in revving up. In order to measure STRENGTH, a company has to REV UP.
Russelle S. Trinidad
SME BizLink Editor
