Today's Issue
- Editor's Take: Branding through Collaterals
- SME Special Report: Growers financing pacts to boost farm incomes
- SME News: Government propagates flood-tolerant rice to prepare for climate change
- Events: 3rd International Tourism and Trade Expo (February 29 to March 2) , Manufacturing Technology Davao (February 28 to March 1), Food Technology Davao (February 28 to March 1), more events
- Tax Calendar
SME Special Report
Growers financing pacts to boost farm incomes
Plantersbank
has stepped up
support for small and medium-scale agribusinesses in a move to help
boost productivity and incomes in the Philippine countryside.
To read more, click here!
SME News
Government propagates flood-tolerant rice to prepare for climate change
The Department of Agriculture (DA) is eyeing to propagate a flood-tolerant rice variety developed by the Phtippine Rice Research Institute (Philrice) as part of efforts to prepare the country for the ill effects of climate change.
Dr. Frisco Malabanan,
director of the Ginintuang Masagang Ani Rice program of the DA, said
the DA, together with Philrice, has started technology . . .
To read more, click here!
Tax Calendar
February 29- Last day of BIR form 1702Q - ITR by taxpayers on FY accounting period for TQ ended December 2007
March 3- Last day of BIR form 1604E - Annual information return of credible income taxes witheld/income payments exempt from withholding tax for TY 2007
Source: Punongbayan & AraulloEditor's Take
Why is Jollibee and McDonald's too popular toward its captive market—the children? It's because of the branding they have built over the years for their products
These two food companies give premium to the value of their image for recall. They spend millions and millions just to be on top of the ball game. ;
But for an entrepreneur, especially if you still are trying to establish your presence in the market, how would collaterals help you boost your company's image, tap potential market and eventually turn leads into sales? ;
Though basic, you should start with these: printed brochures, datasheets (hard and soft copies, newsletters (printed or electronic version, email marketing campaigns, business cards (with the necessary contact details including your website's URL address), banner ads, and your logo design. ;
Miss out any of these, for sure you'd run out possibilities in getting good leads.
Collaterals actually are your tools to motivate your audience to check out your brand, your product, your service.
These are your point of contact, their point of reference to you and your company.
It is important that when you create your collaterals, you do not just do it out of compliance. You do it out of passion. Why is it?
When you pour passion into all your marketing collaterals; it emits some energy that your target audience would pick up. Never come up with a run-of-the-mill kind of materials. Consumers or potential markets would immediately feel that when a brand introduced to them really suits their needs, their desires and all. With this you are successful in transmitting so-called "emotional appeal" strategy.
Always remember that your collaterals are your tickets to success. Create visually engaging materials that help make your message come across to your audience.
PS: Photo by: Sara Fabunan
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