Today's Issue
- Editor's Take
- SME Special Report: Globe partners with AFFI for 7th Filipino Franchise Show
- Events: Fil-Negosyo Expo 2008 (Tuesday 14 to Sunday 19 October); Expanding Business Through Export (Basics of Exporting) (Monday 20 October); Basic MS Powerpoint (Tuesday 21 October); Webpage Development: Creating Interactive Content and Animation Using Flash (Tuesday 21 and Wednesday 22 October); and Understanding Customs Valuation (Thursday 23 and Friday 24 October)
- Tax Calendar
Globe partners with AFFI for 7th Filipino Franchise Show
Globe through its corporate arm, Globe Business, partnered with the Association of Filipino Franchisers, Inc. (AFFI) in the staging of the 7th Filipino Franchise Show, one of the biggest expositions in the country that focused on products, entrepreneurial spirit and services for the franchise industry. The three-day exhibition was held from September 19–21 at the World Trade Center Building, Pasay City.
To read full article, click here!
Tax Calendar
Monday 20 October - e-Filing and e-Payment of 2551Q – L/SNL/NL Taxpayers (For transactions involving overseas dispatch, message or conversation originating from the Philippines and Amusement Taxes) for TQ ending September 30, 2008
Tuesday 21 October - e-Filing of 2550M & 2551M together with the Summary Alphalist of Withholding Agents of Income Payments Subjected to Withholding Tax (SAWT) & BIR Form No. 2307/2306 to be filed manually within fifteen (15) days from e-filing - L & SNL Taxpayers (Group E) for Month of September 2008
Source: Bureau of Internal Revenue
Editor's Take
What do you exactly mean by push marketing? It’s actually the direct and traditional type of marketing. It’s the one done via newspaper and magazine ads, radio, television and billboards. Push or direct marketing can be evasive at times. It’s risky as well, without even considering the three E’s in direct marketing—expensive, exhausting and exasperating. Any of these efforts can blow the marketing budget of any SME.
Push marketing involves the art of imposing one’s way of thinking, hoping the audience will be persuaded or seduced to try the service or product being offered. That is quite a challenge just to translate a lead into a sale.
Pull marketing is the opposite. It simply dangles the service or product in front of the captive market that is already in search for it. Those who are already searching for information about a particular product or service are more likely to become converted into buyers or subscribers.
What is an example of pull marketing?
To those who have dabbled in Internet business, pull marketing is nothing new. It’s what you call Search Engine Optimization or SEO for short. SEO is typically much affordable compared to other traditional marketing approaches.
How does SEO operate?
SEO works through the keywords associated with topics that internet users seek online. It provides an edge for companies to rank on top of any of these search engine results, e.g. Google, Yahoo and MSN. Keywords spell out the difference in any SEO efforts. A company ends up reaping success through the basic but popular keywords that buyers are looking for online.
Today, marketing has found a new way of revolutionizing its potential and the way to go is through SEO.
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